PPC Google Ads Services
Engaging and converting consumers with a full-funnel Google Ads strategy that complements a
brand’s omnichannel advertising.
PPC Google Ads Services
Engaging and converting consumers with a full-funnel Google Ads strategy that complements a brand’s omnichannel advertising.
Meta, Instagram, and Facebook Advertising with Blue Collar Media
At Blue Collar Media, we craft industry-leading ad campaigns, provide strategic media buying, and create attention-grabbing content for Meta platforms. Our approach integrates real-time feedback loops between media, creative strategy, and data analytics to maximize performance and growth.
Overview
As a Google Premier Partner, Blue Collar Media’s Paid Search (PPC) team is dedicated to driving brand growth by developing robust strategies that enhance performance across all paid media channels. By leveraging every aspect of Google’s extensive advertising capabilities, we ensure our clients capture the most relevant audiences for maximum impact.Our approach focuses on comprehensive product adoption to boost client coverage across the entire Google ecosystem. We craft meticulously planned search campaigns with optimized budget and bidding strategies and employ a segmented method for YouTube, Discovery, and Display campaigns. This ensures that both budget and creative content are tailored to connect with customers exactly where they are.
Overview
As a Google Premier Partner, Blue Collar Media’s Paid Search (PPC) team is dedicated to driving brand growth by developing robust strategies that enhance performance across all paid media channels. By leveraging every aspect of Google’s extensive advertising capabilities, we ensure our clients capture the most relevant audiences for maximum impact.Our approach focuses on comprehensive product adoption to boost client coverage across the entire Google ecosystem. We craft meticulously planned search campaigns with optimized budget and bidding strategies and employ a segmented method for YouTube, Discovery, and Display campaigns. This ensures that both budget and creative content are tailored to connect with customers exactly where they are.
The Blue Collar Media Advantage
An Extension of Your Marketing Team
Access to Advanced Solutions and Expertise
Seamless Cross-Channel Integration for Holistic Campaign Success
The Blue Collar
Media Advantage
An Extension of Your Marketing Team
Access to Advanced Solutions and Expertise
Seamless Cross-Channel Integration for Holistic Campaign Success
Google Case Study
Challenge:
When Biossance, a biotechnology-turned-skincare brand known for blending science and sustainability, sought to scale revenue year-over-year while maintaining Google Ads efficiency, they partnered with Blue Collar Media.
Our Solution:
To meet Biossance’s ambitious revenue targets, we focused on strategic testing to improve performance while scaling. Our approach included:
Refining Keywords and Audiences through Extensive Testing
A/B Testing Performance between Performance Max and Standard Shopping Campaigns
Regular Adjustments to Budget Plans Aligned with Promotional Activities
Results:
Our advanced testing and strategic alignment of budget and promotional activities, coupled with open communication, enabled Biossance to meet its goals, including:
29% Increase in Revenue YoY
174% Increase in CTR YoY
35% Decrease in CPC YoY
53% Increase in Impressions YoY
Google Case Study
Challenge:
When Biossance, a biotechnology-turned-skincare brand known for blending science and sustainability, sought to scale revenue year-over-year while maintaining Google Ads efficiency, they partnered with Blue Collar Media.
Our Solution:
To meet Biossance’s ambitious revenue targets, we focused on strategic testing to improve performance while scaling. Our approach included:
Refining Keywords and Audiences through Extensive Testing
A/B Testing Performance between Performance Max and Standard Shopping Campaigns
Regular Adjustments to Budget Plans Aligned with Promotional Activities
Results:
Our advanced testing and strategic alignment of budget and promotional activities, coupled with open communication, enabled Biossance
to meet its goals, including:
29% Increase in Revenue YoY
174% Increase in CTR YoY
35% Decrease in CPC YoY
53% Increase in Impressions YoY
Interested in Working Together?
Ready to Work with Us? Let's connect:
Interested in Working Together?
Ready to Work with Us? Let's connect:
Interested in Working Together?
Ready to Work with Us? Let's connect:
Google Ads Overview
Google Ads is a pay-per-click platform designed to position your brand, content, and website prominently within Google Search results through targeted keywords. Blue Collar Media can help you leverage Google Ads' five campaign types: Google Search, Google Shopping, YouTube Video Advertising, Discovery Advertising, and Display Advertising.
How Google Ads Work
Successful campaigns begin with defining your advertising goals, such as:
Increasing Phone Calls
Boosting Store Visits
Driving Website Traffic
Tailoring your strategy based on these goals allows businesses—from salons and medical practices to online shops—to thrive by capturing their ideal customers. By partnering with Blue Collar Media, you gain access to expert guidance in crafting compelling messages and optimizing your targeting strategy, reaching audiences locally or globally.
Google Ads Overview
Google Ads is a pay-per-click platform designed to position your brand, content, and website prominently within Google Search results through targeted keywords. Blue Collar Media can help you leverage Google Ads' five campaign types: Google Search, Google Shopping, YouTube Video Advertising, Discovery Advertising, and Display Advertising.
How Google Ads Work
Successful campaigns begin with defining your advertising goals, such as:
Increasing Phone Calls
Boosting Store Visits
Driving Website Traffic